Besshiame Honpo
Besshiame Honpo is a confectionary shop in Niihama selling “Besshi Candy”, a specialty of the shop. These are boiled sweets in a choice of flavours – mandarin, strawberry, tea, coffee, cocoa, and peanut, wrapped individually in a colourful twist of paper, for a nostalgic look. For many years, the sweets were popular with visitors to Ehime and with local people.
The shop was established in the first year of the Meiji period in 1868. In 1926, the company started making the candy which would later become Besshiame.
In addition to Besshiame, the company has introduced some new versions of traditional Japanese confectionary such as yōkan, a jelly-like sweet, and cheesecake with a Japanese twist. Various biscuits and rice crackers are also available. They make nice souvenirs and they’re also convenient as snacks during your trip. There’s also an udon restaurant attached to the shop.